WELCOME TO

THE BOT GIRL

For All Things Marketing Automation

WELCOME TO

THE BOT GIRL

For All Things Marketing Automation

ABOUT ME

Hey there, Solopreneur!

I'm Ruheene

And I'm here to bring the best of social media and marketing automation to get you to YOUR unique business goals.. Faster

With a design background that spans over 20 years and ranges from architecture and visual effects for film to commercial production, photography, video production, user experience, web design and social media marketing, I am also a certified NLP Practitioner & Hypnotherapist- and passionate about empowering business owners to be in complete control of their productivity, time management & marketing ROI.

As The Bot Girl, I have brought all the tools and formulas I have developed over the years together to create a powerful system and multichannel framework specifically for small businesses and multi-hat solopreneurs- so you can focus on becoming the #1 authority in your niche instead of on chasing after every sale.

BECOME MORE GOOGLE-ABLE: AND GET DISCOVERED BY YOUR 'PEOPLE' ON AUTOPILOT

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

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Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning, the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!! Thank you!!"

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

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Kathryn Malek

Owner and Founder, Empath Soul Mastery

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Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track, and ultimately delivered everything ahead of schedule, even under a near-impossible deadline. Thank you Ruheene!

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Roxanne Ray

Founder, Be Foxy Marketing

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Peter Crandall

Designer, Apple

THE BLOG VAULT

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

Image

Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!!

Thank you!!"

Image

Kathryn Malek

Owner and Founder, Empath Soul Mastery

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

Image

Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

Image

Roxanne Ray

Founder, Be Foxy Marketing

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track and ultimately delivered everything ahead of schedule, even under a near impossible deadline. Thank you Ruheene!

Image

Peter Crandall

Designer, Apple

THE BLOG VAULT

THE BLOG VAULT

Ways to Strategize Social Media for Maximum Engagement | heyLevi

Social Media: A How-To Guide

September 25, 20246 min read

Growing your social media is no longer just about throwing up a random post and hoping for the best (well, it shouldn’t be, at least). Whether you’re a small business owner, a marketer, or just trying to grow your personal brand, social media needs a plan. And not just any plan, but one that delivers consistent engagement, builds your brand presence, and, oh yeah, doesn’t drive you completely insane in the process.

The key to cracking the social media code? Strategy. That’s right, putting some structure in place will not only save you time but also deliver results that you can measure and improve on. But how do you do that without getting lost in the chaos? We have some nifty-little tips for you.

4 Ways to Strategize Social Media for Maximum Engagement

(Because posting randomly is not a strategy, it’s a cry for help)

1. Diversify Your Content Types

Ever scrolled through a feed that felt like it was on repeat? The golden rule of social media strategy is mixing it up (who says you can only keep things spicy in your bedroom?). Not all your posts should be sales-y or focused on your latest product launch. To keep your followers engaged, aim to diversify your content into a few core categories:

  • Inspirational: Quotes, stories, or images that resonate with your audience’s emotions (you know, those posts that make people go “I needed this today”).

  • Informational: Industry updates, statistics, or general news that provides real value (no fluff allowed).

  • Educational: Tutorials, tips, or how-tos that position you as the go-to expert in your field.

  • Entertainment: Memes, lighthearted stories, or funny anecdotes that show your brand’s human side.

Mixing these content types keeps your followers interested, entertained, and educated all at once. It’s about hitting all the right notes at the right time without becoming repetitive.

2. Tap Into Trending Topics

The internet loves a good trend—whether it’s a viral hashtag, meme, or that latest TikTok dance everyone and their grandma are doing. While not every trend will align with your brand (and that’s okay), leveraging the right ones can boost your engagement and give you visibility in larger conversations.

To use trends effectively:

  • Do your research. Make sure the trend is relevant to your industry and brand personality.

  • Make it your own. Don’t just repost a meme—add your brand’s unique twist to it.

For example, if #MotivationMonday is trending and you’re in the fitness industry, you’ve got a ready-made content idea. If you’re a tech brand, #TechTuesday could be your go-to. Timing matters here, so keep an eye on what’s happening in the digital world.

Pro Tip: If it feels forced, skip it. Authenticity always trumps trends.

3. Create a Consistent Posting Schedule

Consistency is everything. Even if you’re not posting every day, sticking to a regular schedule lets your audience know what to expect and keeps you on their radar. This is where a solid content calendar comes into play. Planning out your posts ahead of time helps you stay organized and avoids those “oops, I haven’t posted in a week” moments.

A few ways to build consistency:

  • Set themes for each day. For example, Motivation Monday, Tutorial Tuesday, Throwback Thursday—it makes your planning easier and gives your followers something to look forward to.

  • Use scheduling tools. There are plenty of tools (Hootsuite, Buffer, GHL) that allow you to batch schedule your content so you’re not glued to your screen 24/7.

And if you’re thinking, “This sounds like a lot of work,” don’t worry—we’re getting to the easy part soon.

4. Analyze and Adjust Your Strategy

The best part about social media? You can track everything. Keep an eye on metrics like reach, engagement, and conversions to see what’s working and what’s not. Social media isn’t set in stone—what works today might not work tomorrow, so always be open to tweaking your strategy based on the data.

  • Track performance. Platforms like Instagram, Facebook, and LinkedIn provide built-in analytics so you can track how your posts are performing.

  • A/B test your content. Try different types of posts and analyze the results to see what resonates best with your audience.

  • Focus on engagement. While follower count is important, it’s not the be-all and end-all. A smaller, engaged audience is better than a massive following with little interaction.

Want an Easier Way to Figure Out Your Social Media Strategy?

(We know we could’ve started with this, but where’s the fun in that)

Okay, so we’ve covered the essentials of strategizing your social media, but let’s be real: It can still feel like a full-time job. That’s where heyLevi’s improved Social Media Module comes in to save you. Whether you’re feeling overwhelmed by coming up with captions or just want a more efficient way to get the job done, this module is designed to do ALL the heavy lifting for you.

Here’s how heyLevi can simplify your entire process:

  1. Bulk Content Generation:
    Imagine generating an entire month’s worth of content in minutes. heyLevi’s Social Media Module allows you to create posts from four key content buckets—Inspirational, Informational, Educational, and Entertainment. You’ll get five topic ideas per bucket (hello, variety!) and if none of them click, you can regenerate until something feels right (it’s okay to be picky- heyLevi doesn’t mind).

  2. Customizable for Different Platforms:
    Whether you're posting to Instagram, Facebook, LinkedIn, or any other platform, heyLevi lets you tailor your content to fit the vibe of each social network. Simply select the platform, and it will help you shape your content accordingly- making sure you stay on brand for every audience.

  3. Image Creation Made Easy:
    Need a visual to go with that post? heyLevi has you covered. Once you’ve picked your topics and generated your posts, you can create custom images for each one, directly in the platform. No need to jump over to a separate tool—just click, create, and download.

  4. Content Generation in One Click:
    After you’ve customized your content, you can generate everything in one go. Captions, images—all ready for upload to your chosen platform. It’s like having a social media expert on your team, but without the premium monthly fee.

How to Use heyLevi’s Social Media Module:

  1. Sign in to heyLevi.

  2. Navigate to the Social Media Post Generator.

  3. Pick your platform (whether it’s Instagram, Facebook, LinkedIn, or X). Need to post to more than one channel? Start with one and come back for the next. Rinse and repeat!

  4. Pick your tone of voice (make it sound like YOU)

  5. Select your content buckets—choose from a mix of Inspirational, Informational, Educational, and Entertainment topics to cover all your bases.

  6. Create images for each post using the built-in design tool.

  7. Download your content and boom, you’re done!

The traditional way of managing social media is exhausting, time-consuming, and if we’re being honest—tedious. heyLevi does the heavy lifting for you so you can focus on what really matters: building relationships with your followers and growing your brand. 

If you want to see it in action, check out this YouTube video where we show you exactly how it works.

How to create social media posts with AI in 2024 | heyLevi

Time to sip that coffee you've been eyeing for the last hour. ☕ Maybe even have two. You've earned it.


 


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THE BLOG VAULT

THE BLOG VAULT

Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

Email us

ruheene@thebotgirl.com

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.