Part 1: SEO (or Search Engine Optimization)

Let’s start with SEO, and also tie this in with a very popular question I get asked about a lot these days: ‘Do I really need a website? Why waste my time and money on a website when I can just get a landing page together quickly in something like ClickFunnels?’

The answer is no, you don’t need a website if:

❗ You’re willing to pay a higher cost per lead by targeting a completely cold audience, or

❗ You’re confident in your organic efforts on platforms such as Instagram, Facebook and Pinterest (platforms other than Google)

But the most effective and powerful method of organic growth that I have personally found is through Google, ie:

🚀 Create a website, and

🚀 Optimize it for SEO.

Ranking high on Google’s search engine is a long process for sure- think 6 months to a year depending on the strategies you use- but if you’re patient and consistent, it pays off tenfold in the long run. And the reasons are simple:

📌 The people who are searching for your products and services are generally a much warmer audience than your following on social media, meaning that they are ready to buy.

📌 Your followers on social media are usually lurkers, and gathering information at best.

To truly maximize the benefits of having a website, you need to have:

✅ The right tracking codes on your website

✅ A good user experience on your website itself

✅ A solid SEO strategy in place

Which will get you well on your way to exponential revenue and growth. Plus you get to target all your website visitors whenever you do decide to run a marketing campaign- for FREE!