WELCOME TO

THE BOT GIRL

For All Things Marketing Automation


WELCOME TO

THE BOT GIRL

For All Things Marketing Automation



ABOUT ME

Hey there, Solopreneur!

I'm Ruheene

And I'm here to bring the best of social media and marketing automation to get you to YOUR unique business goals.. Faster

With a design background that spans over 20 years and ranges from architecture and visual effects for film to commercial production, photography, video production, user experience, web design and social media marketing, I am also a certified NLP Practitioner & Hypnotherapist- and passionate about empowering business owners to be in complete control of their productivity, time management & marketing ROI.

As The Bot Girl, I have brought all the tools and formulas I have developed over the years together to create a powerful system and multichannel framework specifically for online coaches and course creators- so you can focus on becoming the #1 authority in your niche instead of on chasing after every sale.

BECOME MORE GOOGLE-ABLE: AND GET DISCOVERED BY YOUR 'PEOPLE' ON AUTOPILOT

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Client Management & Marketing Automation Software

Discover an all-in-one sales & marketing software where your website, sales pages, email marketing, social media, calendar bookings, sales pipelines and invoicing live in harmony under a single roof.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Client Management & Marketing Automation Software

Discover an all-in-one sales & marketing software where your website, sales pages, email marketing, social media, calendar bookings, sales pipelines and invoicing live in harmony under a single roof.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

Image

Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning, the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!! Thank you!!"

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

Image

Kathryn Malek

Owner and Founder, Empath Soul Mastery

Image

Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track, and ultimately delivered everything ahead of schedule, even under a near-impossible deadline. Thank you Ruheene!

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Roxanne Ray

Founder, Be Foxy Marketing

Image

Peter Crandall

Designer, Apple

THE BLOG VAULT

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

Image

Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!!

Thank you!!"

Image

Kathryn Malek

Owner and Founder, Empath Soul Mastery

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

Image

Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

Image

Roxanne Ray

Founder, Be Foxy Marketing

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track and ultimately delivered everything ahead of schedule, even under a near impossible deadline. Thank you Ruheene!

Image

Peter Crandall

Designer, Apple

THE BLOG VAULT

THE BLOG VAULT

14. How to Promote Your Event on Social Media

Content Marketing| Customer Relationship Management (CRM)| Sales funnels
October 24, 20224 min read

“An event is not over until everyone is tired of talking about it.” - Mason Cooley

If you have an online event coming up (or really any kind of event where you're trying to fill seats) and you want to promote it on social media- or more specifically on a platform that doesn't allow link sharing like Instagram- there is an easier, faster way than you probably think.

Some of the more common ways to invite people to an event on social media are to either send people to the link in bio, or to simply put the link out there on platforms where link sharing is possible. Some event managers will also use ManyChat- a chat automation tool that allows you to automate direct messages (DMs) on certain platforms- and is a fantastic way to increase your clickthrough rate for just about anything.

Although if you're simply using a keyword trigger to send people a link that takes them over to a web form in order to sign up, you might be interested to know that according to research, only 14% of online users are willing to fill out a form over using a chatbot.

Meaning, if you're simply using a chatbot to send people right over to a form, you're likely turning your invitation process into more of a snooze-fest than a FOMO-fest.

online event snooze-fest

And losing a lot of potential registrations in the process.

If you're still reading, you probably know already that there is probably a way to make your guest-listing even more effective and automated, and you are absolutely right.

Let me walk you through an example of how we're using an effective, high-converting, and relatively new way to invite people to our own live workshop on social media marketing next month.

(Although if a short, 10-minute video walkthrough is more your thing, here it is)

Promote your event on Instagram

OK, so we start simple: with a keyword comment trigger on Instagram. Somebody comments on one of our reels or posts, and it automatically triggers an automation on our backend and sends them a direct message (DM).

ManyChat comment growth tool trigger

Instead of the DM simply offering up a link, we first ask them to confirm their interest in the event (this increases your show-up rate since you'll only have people who are truly interested in your events signing up for it).

confirming interest in our event before sending out the invitation

We then ask them for their email, so we can send them an invite to the event (this not only makes your event feel more legit than a random link that is shared on the internet, but also gives you the ability to communicate with them outside of the 24-hour period that we are bound by according to Meta's automated-chat terms of service).

Once they've shared their email, we have our in-house ManyChat app (available on the ManyChat app store here) send over their contact info to our all-in-one marketing system called Buttr- which then triggers a workflow that sends out an email within seconds. The purpose of this email is to detail out more information about the event- which would be hard to do via chat since it's a lot of information to digest.

Automated invitation to out event, based on interest

We then ask them to RSVP if they'd still like to attend, by hitting reply to the email and simply typing in 'Yes' or 'No'.

Now, you might be thinking, "But why on earth would we have them jump through so many hoops?!"

The answer is that we have found, through multiple clients and case studies, that although our RSVPs drop by a small amount with the added steps, our show up rates actually increase drastically when we take the time to trickle out the details of the event in this way, and get them excited and motivated to show up live.

Now, this is where it gets really interesting.

In their RSVP, a person can simply reply with a 'Yes' as the email states for simplicity, or they can use a positive intent instead, that of course feels more natural and personal than a robotic "Yes". Something like "Sure, count me in!" is more of a natural, human response- and the beauty of the system is that it is smart enough to know that the intent is still a 'Yes' even if the specific word 'yes' isn't actually present at all.

Event RSVP

Once the system confirms that the intent (or reply) is a 'Yes', it goes ahead and tags them on the backend and sends them another email on autopilot, confirming that they are now on the guest list.

Guest list confirmation

And now you also have what you need to send them pre-event reminders, right from your email marketing platform.

Pretty clever, wouldn't you say?

And the best part?

Is that it took me under 10 minutes to set the entire automation up- from ManyChat all the way to our Buttr account.

Not to mention how easy this process makes it for people to respond to a post with just a keyword and get all the way through your system- and on to your guest list- without a single form to fill out.


Want to check out Buttr CRM for all of your automation needs? Click here to check it out now.

sales funnellive eventsmanychatsocial mediaevent marketingfacebook eventsinstagram eventsregistration pageregistration funnel

Ruheene Jaura

Ruheene is a Social Media Marketing Strategist specializing in Facebook Ads and Chat Marketing, and has a special love for marketing automations and doing less while making more. Being a mom to two beautiful kids under 10, she prioritizes working smarter not harder, above all else. Also known as The Bot Girl, she uses and teaches her Buttr framework in order to explain the looping lifecycle of a marketing campaign and how best to maximize its impact.

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I'd love to hear from you! Feel free to use the chat widget on the bottom right of this page to send me a message and I will respond as quickly as I can.

THE BLOG VAULT

THE BLOG VAULT

Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

Email us

ruheene@thebotgirl.com

Links

Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

Email us

ruheene@thebotgirl.com

Links

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.