WELCOME TO

THE BOT GIRL

For All Things Marketing Automation


WELCOME TO

THE BOT GIRL

For All Things Marketing Automation



ABOUT ME

Hey there, Solopreneur!

I'm Ruheene

And I'm here to bring the best of social media and marketing automation to get you to YOUR unique business goals.. Faster

With a design background that spans over 20 years and ranges from architecture and visual effects for film to commercial production, photography, video production, user experience, web design and social media marketing, I am also a certified NLP Practitioner & Hypnotherapist- and passionate about empowering business owners to be in complete control of their productivity, time management & marketing ROI.

As The Bot Girl, I have brought all the tools and formulas I have developed over the years together to create a powerful system and multichannel framework specifically for online coaches and course creators- so you can focus on becoming the #1 authority in your niche instead of on chasing after every sale.

BECOME MORE GOOGLE-ABLE: AND GET DISCOVERED BY YOUR 'PEOPLE' ON AUTOPILOT

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

All in one sales and marketing platform

SERVICES

Facebook Ads &

Social Media Strategy

Laser focused ads for Facebook and Instagram to boost your returns on ad spend, and significantly increase your conversion rates.

Facebook Messenger & Instagram Automations

Boost your sales, and automate your customer service and marketing processes with more meaningful conversations.

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

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Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning, the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!! Thank you!!"

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

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Kathryn Malek

Owner and Founder, Empath Soul Mastery

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Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track, and ultimately delivered everything ahead of schedule, even under a near-impossible deadline. Thank you Ruheene!

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Roxanne Ray

Founder, Be Foxy Marketing

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Peter Crandall

Designer, Apple

THE BLOG VAULT

CLIENT LOVE

"Thank you OMG guys!

You guys make dreams come true. Thank you!! It's crazy what you guys have done and the time spent dedicated to help with our shop. I feel like you guys have so much to do with our success and helping generate revenue in these past months. Thank you guys, I don't have words but I hope you guys know we appreciate it and I wish I could hug y'all!"

Image

Kenny Chiu

Owner, House of Bagels Colma

"The ads that you set up for me were phenomenal. Right from the beginning the ads brought in triple the amount of clients. So Incredible!! It was a pleasure working with you. You truly are a professional and so full of knowledge and wisdom!!

Thank you!!"

Image

Kathryn Malek

Owner and Founder, Empath Soul Mastery

"We have had Ruheene work on several Marketing / web projects for us. She is creative, responsive to our needs, very easy to work with and will go above and beyond to produce outstanding work-product. I would strongly consider engaging her for any such projects."

Image

Amit Garg

Founder and CEO, CRMantra

With implementing Ruheene's quiz templates, the comments we keep getting from our clients are:

"These are MY PEOPLE! Who we're selling to, who's coming through my funnel, is exactly my ideal client. It's the people I've been trying to get to for years, and we've finally been able to get them!

Image

Roxanne Ray

Founder, Be Foxy Marketing

I had the pleasure of working with Ruheene during the launch of Apple's iPhone 5. While the challenges of the project always seemed to escalate due to the ambitious delivery, Ruheene did a fantastic job of clear communication, keeping everything on track and ultimately delivered everything ahead of schedule, even under a near impossible deadline. Thank you Ruheene!

Image

Peter Crandall

Designer, Apple

THE BLOG VAULT

THE BLOG VAULT

12. The Fart Memes of Content Creation

Content Marketing
June 22, 20224 min read

“Never hold your farts in. They travel up your spine, into your brain, and that's where shitty ideas come from.” - QuotesGram

I’ve come to accept that my kids love fart memes.

It’s true.

And honestly, it’s at a point where I’ve started leaning into it more than I ever thought I would- or even want to admit to myself.

Things have become so much about fart jokes and fart analogies around here, that I have to use them myself just to get through to my kids.

A perfect example would be me trying to explain the concept of ‘think-before-you-speak’ to my 7 year old last week. He just couldn’t understand why it was so important- until I told him that speaking without thinking is just like farting in the middle of a serious conversation.

If it’s loud and it stinks, you’d better believe it’s going to kill the conversation one way or another! 🤷‍♀️

content creation and fart jokes

Which got me thinking..

Isn’t that exactly what so many of us do with our content marketing er, strategy?

We post something, then watch with bated breath and eyes darting to the phone every few seconds just to see if anyone has reacted or responded to it, then let ourselves be shocked and disappointed at the inevitable unsubscribes and unfollows that follow.

It’s what I call fart-and-dart content.

Or it would be, if I were to ever explain the concept of content marketing to my kids.

And anybody else who might be open to a good old fart analogy in their quest for an effective content strategy, really.

You see, fart-and-dart is very similar to spray and pray, but 10x worse.

Spraying and praying is about posting content with some sort of a strategy behind it, but no actual data to base it on.

In other words, there is a strategy there, but probably not a very good one.

Farting and darting is more like posting content with neither a strategy nor any relevant data- something that I also like to call an ‘uncontrolled outlet’ 🤷‍♀️

Because without a strategy, anything that you put out on the internet generally just creates a stink, repelling your ideal audience instead of attracting them, and killing any chance at an effective conversation.

So how do you turn your fart and dart (or even spray and pray) content into a sweet, delectable aroma that your audience actually enjoys, and keeps them coming back for more?

🌟 By implementing a content-first, multichannel strategy. 🌟

content first marketing strategy

Easier said than done?

It all boils down to this: focusing on your audience’s wants and needs, and serving them with content that is actually going to influence positive change in their lives, is going to be far more effective than focusing on the highly volatile platform trends and algorithm tricks we often find ourselves chasing after.

And once you have a few of these positively influential ideas to share with your audience, the key then, is to reach them with those pieces of content in the form of a full course meal- with an appy, salad, soup, main course, and maybe even dessert.

Simply put, using an omnichannel strategy to serve your audience on multiple platforms and in multiple formats, all at once or over the course of a week, is the secret sauce to happiness-inducing content.. without burning yourself out in the process.


onmichannel strategy for social media

Because remember that time when you tried something new for the very first time and didn’t quite like it, and then you tried it again only to find that it was starting to actually grow on you?

In the same way, sharing a piece of valuable content with your audience just once and on just one platform, in a single format that they may or may not digest or resonate with immediately (because, life)- is doing both yourself and your audience a disservice.

And this holds true as long as you’re doing the omnichannel thing by leading with your content, and not with one of the gazillion strategies for beating the algorithm going around on the internet these days.

Because that’s the kind of uncontrolled output that grows on nobody… but yourself.

content strategy multichannel

To content that is served as a full course meal versus an uncontrolled outlet,

🥂 Ruheene


Looking for a tool to help you manage clients, nurture leads, and create a fine dining experience with your content? Click here to check out my (totally biased) all-time favorite.

crmcustomer managementclient managementclient relationship managercustomer relationship managermarketing toolmarketing softwareemail marketingchat marketingfunnel builderwebsite buildersales funnelmanychatsocial media scheduleromnichannelmarketingomnichannel marketing

Ruheene Jaura

Ruheene is a Social Media Marketing Strategist specializing in Facebook Ads and Chat Marketing, and has a special love for marketing automations and doing less while making more. Being a mom to two beautiful kids under 10, she prioritizes working smarter not harder, above all else. Also known as The Bot Girl, she uses and teaches her Buttr framework in order to explain the looping lifecycle of a marketing campaign and how best to maximize its impact.

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THE BLOG VAULT

THE BLOG VAULT

Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

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Discover the magic.

Your one stop shop for more, cheaper, and more qualified leads; lead generation and lead nurturing on autopilot, and higher conversions with the magical powers of an effective, personalized conversation.

Email us

ruheene@thebotgirl.com

Links

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.

© Copyright 2020 The Bot Girl®. All Rights Reserved - Privacy & Disclosures

DISCLAIMER: Buttr™ CRM and The Bot Girl® are not partners, affiliates or contractors of Facebook Inc. or Instagram.

Additionally, Buttr™ CRM and The Bot Girl® are NOT endorsed by Facebook or Instagram in any way.

Results are not guaranteed.