“Never hold your farts in. They travel up your spine, into your brain, and that's where shitty ideas come from.” - QuotesGram

I’ve come to accept that my kids love fart memes.

It’s true.

And honestly, it’s at a point where I’ve started leaning into it more than I ever thought I would- or even want to admit to myself.

Things have become so much about fart jokes and fart analogies around here, that I have to use them myself just to get through to my kids.

A perfect example would be me trying to explain the concept of ‘think-before-you-speak’ to my 7 year old last week. He just couldn’t understand why it was so important- until I told him that speaking without thinking is just like farting in the middle of a serious conversation.

If it’s loud and it stinks, you’d better believe it’s going to kill the conversation one way or another! 🤷‍♀️

Which got me thinking..

Isn’t that exactly what so many of us do with our content marketing er, strategy?

We post something, then watch with bated breath and eyes darting to the phone every few seconds just to see if anyone has reacted or responded to it, then let ourselves be shocked and disappointed at the inevitable unsubscribes and unfollows that follow.

It’s what I call fart-and-dart content.

Or it would be, if I were to ever explain the concept of content marketing to my kids.

And anybody else who might be open to a good old fart analogy in their quest for an effective content strategy, really.

You see, fart-and-dart is very similar to spray and pray, but 10x worse.

Spraying and praying is about posting content with some sort of a strategy behind it, but no actual data to base it on.

In other words, there is a strategy there, but probably not a very good one.

Farting and darting is more like posting content with neither a strategy nor any relevant data- something that I also like to call an ‘uncontrolled outlet’ 🤷‍♀️

Because without a strategy, anything that you put out on the internet generally just creates a stink, repelling your ideal audience instead of attracting them, and killing any chance at an effective conversation.

So how do you turn your fart and dart (or even spray and pray) content into a sweet, delectable aroma that your audience actually enjoys, and keeps them coming back for more?

🌟 By implementing a content-first, multichannel strategy. 🌟

Easier said than done?

It all boils down to this: focusing on your audience’s wants and needs, and serving them with content that is actually going to influence positive change in their lives, is going to be far more effective than focusing on the highly volatile platform trends and algorithm tricks we often find ourselves chasing after.

And once you have a few of these positively influential ideas to share with your audience, the key then, is to reach them with those pieces of content in the form of a full course meal- with an appy, salad, soup, main course, and maybe even dessert.

Simply put, using an omnichannel strategy to serve your audience on multiple platforms and in multiple formats, all at once or over the course of a week, is the secret sauce to happiness-inducing content.. without burning yourself out in the process.

Because remember that time when you tried something new for the very first time and didn’t quite like it, and then you tried it again only to find that it was starting to actually grow on you?

In the same way, sharing a piece of valuable content with your audience just once and on just one platform, in a single format that they may or may not digest or resonate with immediately (because, life)- is doing both yourself and your audience a disservice.

And this holds true as long as you’re doing the omnichannel thing by leading with your content, and not with one of the gazillion strategies for beating the algorithm going around on the internet these days.

Because that’s the kind of uncontrolled output that grows on nobody… but yourself.

To content that is served as a full course meal versus an uncontrolled outlet,

🥂 Ruheene

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