Which got me thinking..

Isn’t that exactly what so many of us do with our content marketing er, strategy?

We post something, then watch with bated breath and eyes darting to the phone every few seconds just to see if anyone has reacted or responded to it, then let ourselves be shocked and disappointed at the inevitable unsubscribes and unfollows that follow.

It’s what I call fart-and-dart content.

Or it would be, if I were to ever explain the concept of content marketing to my kids.

And anybody else who might be open to a good old fart analogy in their quest for an effective content strategy, really.

You see, fart-and-dart is very similar to spray and pray, but 10x worse.

Spraying and praying is about posting content with some sort of a strategy behind it, but no actual data to base it on.

In other words, there is a strategy there, but probably not a very good one.

Farting and darting is more like posting content with neither a strategy nor any relevant data- something that I also like to call an ‘uncontrolled outlet’ 🤷‍♀️

Because without a strategy, anything that you put out on the internet generally just creates a stink, repelling your ideal audience instead of attracting them, and killing any chance at an effective conversation.

So how do you turn your fart and dart (or even spray and pray) content into a sweet, delectable aroma that your audience actually enjoys, and keeps them coming back for more?

🌟 By implementing a content-first, multichannel strategy. 🌟